Pampers Animation

We are super excited to share our latest animation project for Pampers! In this animation we discuss the importance of accessibility on the web. Pampers understands the importance of providing a user-friendly experience for everyone, and we are thrilled to be able to bring this vision to life. We created an animation showing different situations where people with disabilities might encounter barriers on the web, and how to overcome them with accessible design. Take a quick look and discover how accessibility can help everyone!

CLIENT:
Pampers

Agency:
TBWA Paris

CHARACTER DEVELOPMENT

With our animation we show how small adjustments, such as alternative text for images and subtitles for videos, can make a website more accessible to everyone. By using cheerful and playful illustrations, we convey the important subject in an appealing and recognizable way. Working on this project was a great opportunity for us to use our creativity and storytelling talents for an important topic. We hope our animation inspires and encourages more companies to prioritize accessibility in their digital design.

STORYBOARD

STYLE FRAMES