illustration branding

Illustration branding

Illustration branding and animation are two great tools for branding. With animation, you can visualize complex ideas and stories in an engaging way and take your audience on an emotional journey. On the other hand, illustrations can creatively convey your brand message and visually distinguish your brand from others.

What is illustration in branding?

When it comes to branding, illustration and animation can play a crucial role in conveying your message to your audience. Animation uses moving images and visual effects to tell stories and convey emotions, while illustration branding uses drawings and images to visualize ideas. Both forms have their own unique features and benefits that can help build your brand identity.

One of the main benefits of animation is that it is capable of explaining abstract concepts in a visual and engaging way. This is particularly useful if you want to communicate complicated ideas or processes. With animation, you can demonstrate the workings of your product or tell a story that touches your audience on a deeper level. Furthermore, animation can be used to strengthen your brand identity through recognizable characters, color palettes, and styles.

Illustratie branding daarentegen is uiterst effectief in het creëren van een visuele identiteit voor uw merk. Het gebruik van aangepaste illustraties kan uw merk onderscheiden van de concurrentie en uw publiek aantrekken. Illustraties kunnen ook worden gebruikt om ingewikkelde ideeën te visualiseren, en ze kunnen worden aangepast om uw merkwaarden en -persoonlijkheid over te brengen. Door middel van illustratie branding kunt u uw merk versterken en uw verhaal vertellen op een creatieve en gedenkwaardige manier.

Why Dotolina for your animation and illustration needs in branding?

At Dotolina, we understand the power of illustration branding and animation branding and we are passionate about helping our clients build their brand identity. As a studio, we focus on personal attention and customer-oriented solutions. We have extensive experience in creating animations and illustrations for a wide range of applications, from commercials to educational videos. We are proud to work with our clients to bring their vision to life and help them grow their brand.

One of our most recent projects was creating the full illustration branding for Lead Healthcare. We designed the illustrations for their social media campaigns, posters, website branding, and trade fairs, as well as for their sub-brands. 

For Lead Healthcare it was important that the illustrations convey a sense of movement and that the illustrations are tough and have a deeper meaning, making them stand out from the crowd. 

Another project we are proud of is the illustration branding for Dearly, a company that helps people cope with the loss of a friend or family member. We designed the illustrations for their app, making it easier for users to express emotions and share memories. Our illustrations helped create an atmosphere of calm and hope.

Which services does Dotolina offer in terms of branding? 

At Dotolina studio, we offer various illustration branding services. These include illustration, packaging design, and animation. We work with our clients to bring their vision to life and create brand identities that are both distinctive and consistent.

Our services are not just limited to illustration branding; we also offer animation- and illustration services for various projects including educational videos, marketing campaigns.

How can illustration and animation help with your branding strategy?

As a business owner, you are always looking for ways to strengthen your brand and stand out in a crowded market. An effective branding strategy can make the difference between a company that remains in the background and a company that stands out and attracts customers.

Increased involvement

One of the benefits of illustration branding and animation is that they can help attract and hold your audience's attention. The use of vibrant colors, movement, and sound can make a message much more appealing than a static image or text. By increasing your audience's engagement, you also increase the likelihood that they will connect with your brand and ultimately become customers.

Improved brand recognition

Illustration branding and animation branding can also assist in improving brand recognition. By creating consistency in your brand's visual elements, such as colors and fonts, you can easily make your brand recognizable. When people see your logo or an image associated with your brand, they should immediately know it's connected to your business.

Simple and attractive communication of complex ideas

Sometimes, ideas and concepts can be difficult to understand, especially if they are technical or abstract. Illustration and animation can help communicate these complex ideas in a simple and appealing way.By using visual aids like infographics or animated videos, you can explain difficult concepts in a comprehensible way and engage your audience.

Start your illustration branding strategy at Dotolina:

Dotolina studio can help you integrate illustration and animation effectively into your branding strategy. With their expertise in illustration branding and animation, they can assist you in creating appealing visual content that matches your brand and message.

Whether you are looking for an animated video to explain your products and services or a set of illustrations to liven up your website or marketing campaigns, Dotolina studio can help bring your ideas to life.

Every project is different, but in general, they adhere to a standard process.

Step 1: Getting to know you

The process begins with an introduction. They want to understand what your brand does and what your specific needs are. This can be via a phone call, a video call, or in person at their office. They ask you to share your vision and pose some targeted questions to gain a better understanding of your wishes and objectives.

You can easily and quickly schedule an introductory meeting via this button.

Schedule an appointment

Step 2: Proposal and Quotation

Based on your input, they prepare a proposal and quotation. In this, they explain what they will do, what it will cost, and what the expected timelines are. They ensure everything is clear and understandable so you know exactly what to expect from their collaboration.

Step 3: Creation Process

Once you agree on the proposal, they begin creating your illustrations or animations. They keep you updated on their progress and ask questions to ensure they realize your vision as best as possible. They will also regularly ask for feedback to ensure they're on the right track.

Step 4: Delivery

When they've completed your project, they deliver it to you. They make sure all files are correctly transferred and that you receive all necessary files. If there is any feedback, they ensure it is incorporated before they deliver the final project.

They enjoy working with you to help your brand stand out. Feel free to contact us if you have any questions or if you want to discuss how they can elevate your brand to a higher level.


Illustration and animation are powerful tools for branding, which can help your brand stand out and leave a lasting impression on your audience. Dotolina specializes in creating appealing animations and illustration branding for brands to offer unique branding solutions. We work closely with our clients to find the right tone and style that fits their brand and target audience.

Illustration branding and animation can play a crucial role in conveying your message to your audience. Both forms have their unique features and benefits that can help build your brand identity. Dotolina stands for quality, professionalism, and creativity. We have extensive experience in creating animations and illustration branding.

If you are looking for a way to differentiate your brand from the competition, Dotolina studio can help visually distinguish your brand and leave a lasting impression on your audience. contact us Dotolina studio to learn more about our branding services and how we can assist in growing your brand.


Frequently Asked Questions

How can illustration and animation benefit my brand website?

Illustration and animation can make your brand website more visually appealing and better communicate your brand's message. By using illustration and animation, you can present your products and services in a creative way, allowing your brand to stand out from the competition.

What is the typical turnaround time for a project with Dotolina studio?

The turnaround time for a project with Dotolina studio depends on various factors, including the complexity of the project and the availability of the client to provide feedback. Generally, a project can take between 2 and 8 weeks.

Does Dotolina studio offer branding services besides illustration and animation?

Yes, in addition to illustration and animation, Dotolina studio also offers branding services such as logo design and visual identity.

What is the pricing structure for Dotolina studio services?

The pricing structure for Dotolina studio's services depends on various factors, including the complexity of the project and the time and resources required. For a custom quote, you can contact Dotolina studio.

Can Dotolina studio create custom characters for my brand?

Yes, Dotolina studio can create custom characters that are specifically designed for your brand and can communicate your story.

How does Dotolina studio ensure the quality of their work?

Dotolina studio ensures the quality of their work through an iterative process of feedback and revision. Each step of the process is carefully reviewed to ensure that the final product meets the client's specifications and is of high quality.

In which file formats does Dotolina deliver their end products?

Dotolina delivers its final products in various file formats, including .mp4, .mov .png, and .svg. Other file formats are possible upon request.

How many revisions are included in Dotolina studio services?

The number of revisions included in Dotolina studio's services depends on the specific project and agreed terms. Generally, Dotolina offers two rounds of revisions per phase, with additional revisions available at an additional cost.

Can Dotolina help develop creative ideas for my branding campaign?

Yes, Dotolina can help in developing creative ideas for your branding campaign. The Dotolina team has extensive experience in devising unique and effective ideas that can help your brand stand out.